Skill-Building, Mentor-Led Learning—Made Approachable
Skill-Building, Mentor-Led Learning—Made Approachable
A Case Study in Designing a 5-Minute Interactive Experience for 10,000 people
A Case Study in Designing a 5-Minute Interactive Experience for 10,000 people
Industry
EdTech
EdTech
My Role
Product Designer
Product Designer
User Research
User Research
Overview
Brightly is a mobile learning app by Trilogy Education (2018) that makes creative skill-building feel personal and approachable. I led the redesign of its onboarding and discovery flow—focusing on fast entry, clear value, and joyful visuals to reduce drop-off and boost engagement.
Problem
Problem
Brightly is an e-learning platform focused on mentorship and flexible learning. We noticed users were dropping off early in onboarding. My goal was to make sign-up faster, the value clearer, and the tone more human.
Brightly is an e-learning platform focused on mentorship and flexible learning. We noticed users were dropping off early in onboarding. My goal was to make sign-up faster, the value clearer, and the tone more human.
Goals
Goals
GOAL 1
GOAL 1
Highlight Mentorship
Highlight Mentorship
Showcase expert mentors to build trust and inspire confidence.
Showcase expert mentors to build trust and inspire confidence.
GOAL 2
GOAL 2
Support Flexible Learning
Support Flexible Learning
Let users explore at their own pace or follow guided paths.
Let users explore at their own pace or follow guided paths.
GOAL 3
GOAL 3
Create a Friendly Feel
Create a Friendly Feel
Use illustration, motion, and tone to make learning feel joyful and modern.
Use illustration, motion, and tone to make learning feel joyful and modern.
Onboarding
Onboarding
Explore Courses Your Way
Explore Courses Your Way
Mentor Spotlight
Mentor Spotlight
Dive into Learning
Dive into Learning
Course Details
Course Details
Explore every lesson at your own pace. Watch bite-sized videos, track your progress, and pick up right where you left off—whether you're here to master the basics or sculpt something bold.
Explore every lesson at your own pace. Watch bite-sized videos, track your progress, and pick up right where you left off—whether you're here to master the basics or sculpt something bold.
Impact
Impact
22%
22%
lower bounce rate
lower bounce rate
92%
92%
of test users called the UI “motivating” or “friendly”
45%
45%
faster time-to-find on personalized course paths (prototype testing)
faster time-to-find on personalized course paths (prototype testing)
My Role
My Role
01
01
Designed end-to-end UX across home, course, mentor, and onboarding flows
Designed end-to-end UX across home, course, mentor, and onboarding flows
02
02
Established visual system with clear type, color, and icon guidelines
Established visual system with clear type, color, and icon guidelines
03
03
Built reusable components for courses, mentors, and progress
Built reusable components for courses, mentors, and progress
04
04
Conducted usability tests with 10 learners across devices
Conducted usability tests with 10 learners across devices
04
04
Conducted usability tests with 10 learners across devices
Conducted usability tests with 10 learners across devices